Pamela Walker Laird Advertising Progress (Poche) Studies in Industry and Society

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Détails de l’annonce

Titre: Advertising Progress
Condition: Neuf
Sous titres: American Business and the Rise of Consumer Marketing
Auteur: Pamela Walker Laird
Format: Poche
ISBN-10: 1421434172
EAN: 9781421434179
ISBN: 9781421434179
Publisher: Johns Hopkins University Press
Genre: Business & Finance
Sujet: History
Date de publication: 2020-03-11
Description:

Selected by Choice Magazine as an Outstanding Academic Title

Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.


Sujet: Anglais
Pays/Région de fabrication: US
Item Height: 229
Item Length: 152.00
Poids: 662g
Série: Studies in Industry and Society
Année de publication: 2020

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  • Condition: Neuf
  • Title: Advertising Progress
  • Titre: Advertising Progress
  • Sous titres: American Business and the Rise of Consumer Marketing
  • Auteur: Pamela Walker Laird
  • Format: Poche
  • ISBN-10: 1421434172
  • EAN: 9781421434179
  • ISBN: 9781421434179
  • Publisher: Johns Hopkins University Press
  • Genre: Business & Finance
  • Sujet: Anglais
  • Date de publication: 2020-03-11
  • Année de publication: 2020
  • Pays/Région de fabrication: US
  • Item Height: 229
  • Item Length: 152.00
  • Poids: 662g
  • Série: Studies in Industry and Society

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