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Marta Dapena Baron Big Picture Strategy (Relié)

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Vendeur: rarewaves-europe ✉️ (195.342) 97.9%, Lieu où se trouve: GU14 0GT, GB, Lieu de livraison: WORLDWIDE, Numéro de l'objet: 195892115329 Marta Dapena Baron Big Picture Strategy (Relié).

Détails de l’annonce

Titre: Big Picture Strategy
Condition: Neuf
Sous titres: The Six Choices That Will Transform Your Business
Auteur: Marta Dapena Baron
Format: Relié
EAN: 9781119712060
ISBN: 9781119712060
Publisher: John Wiley & Sons Inc
Genre: Business & Finance
Date de publication: 2021-08-27
Description:

Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.

Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth.

Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: 

  • The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it
  • The four strategies companies use to launch and grow brands successfully
  • How to use strategy-integrated metrics to promote continuous learning in organizations
  • How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues

Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.


Pays/Région de fabrication: US
Item Height: 254
Item Length: 162.00
Item Width: 22.00
Poids: 536g
Sujet: Anglais
Année de publication: 2021

Information manquante?

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  • Condition: Neuf
  • Title: Big Picture Strategy
  • Titre: Big Picture Strategy
  • Sous titres: The Six Choices That Will Transform Your Business
  • Auteur: Marta Dapena Baron
  • Format: Relié
  • EAN: 9781119712060
  • ISBN: 9781119712060
  • Publisher: John Wiley & Sons Inc
  • Genre: Business & Finance
  • Date de publication: 2021-08-27
  • Année de publication: 2021
  • Pays/Région de fabrication: US
  • Item Height: 254
  • Item Length: 162.00
  • Item Width: 22.00
  • Poids: 536g
  • Sujet: Anglais

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