Albert van der Meer Daniel Griffin Press Start (Poche)

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Vendeur: rarewaves-europe ✉️ (191.636) 98.1%, Lieu où se trouve: GU14 0GT, GB, Lieu de livraison: WORLDWIDE, Numéro de l'objet: 185469541905 Albert van der Meer Daniel Griffin Press Start (Poche).

Détails de l’annonce

Titre: Press Start
Condition: Neuf
Sous titres: Using gamification to power-up your marketing
Auteur: Albert van der Meer, Daniel Griffin
Format: Poche
ISBN-10: 1472970519
EAN: 9781472970510
ISBN: 9781472970510
Publisher: Bloomsbury Business
Genre: Business & Finance
Date de publication: 2019-11-28
Description: Shortlisted for the 2020 Business Book Awards Do you know someone obsessed with a mobile game like Candy Crush ? Have you ever felt a rush when you completed a task… and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything on their fitness app? The fact is, these obsessions and ‘highs’ affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures.Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.
Sujet: Anglais
Pays/Région de fabrication: GB
Item Height: 234
Item Length: 153.00
Poids: 434g
Année de publication: 2019

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  • Condition: Neuf
  • Title: Press Start
  • Titre: Press Start
  • Sous titres: Using gamification to power-up your marketing
  • Auteur: Daniel Griffin
  • Format: Poche
  • ISBN-10: 1472970519
  • EAN: 9781472970510
  • ISBN: 9781472970510
  • Publisher: Bloomsbury Business
  • Genre: Business & Finance
  • Année de publication: 2019
  • Date de publication: 2019-11-28
  • Sujet: Anglais
  • Pays/Région de fabrication: GB
  • Item Height: 234
  • Item Length: 153.00
  • Poids: 434g

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